iPhone X costs Rs 1 lakh

Apple has launched it latest device iPhone X. The iPhone X price in India is on top of every 

fan's mind in the country as it will become the first mainstream to breach the Rs 1 lakh barrier 

when it launches. Priced in India at Rs. 1,02,000 for iPhone X 256GB variant, this price beats

 even the iPhone 7 Plus' Rs. 92,000 launch price tag announced last year. Of course, for this 

price, Apple is giving fans several new features never seen before on iPhones, such as the 

bezel-less display, OLED panel, Face ID facial recognition system, and wireless charging, 

among others. Even the 64GB variant of the iPhone X - which is the new Apple flagship, 

positioned above the new iPhone 8 and iPhone 8 Plus - will cost a hefty Rs. 89,000, though it 

does not come close to the Rs 1 lakh mark.

iPhone X India release date

While iPhone 8 models will be available from September 22, iPhone X will be available in India   

fro, November 3. Pre-orders, however, in the country will start on October 27. This makes the

 iPhone X launch date in India part of the first phase rollout, which is interesting as the iPhone 8 and iPhone 8 Plus India release is part of the second phase.

If we talk about the iPhone X price in the US, Apple's home market, the 64GB and 256GB 

variants are priced at $999 (roughly Rs. 64,000) and $1,149 (roughly Rs. 73,600). 

iPhone X specifications, features

 The iPhone X is a  new phone and first to notice is its near bezel-less display on the front side

. It is larger than ever at 5.8-inch. There is a notch on the top, but the company has pushed 

the screen resolution to 1125x2436 pixels, more than any previous generation iPhone models,

 and calls it the Super Retina HD Display.

The iPhone X is the future of smartphones, the executives said. Apple is doing away with the

 Touch ID, the fingerprint scanner embedded with Home Button that it introduced with iPhone 5s

 model. The iPhone X hosts a range of sensors including flood illuminator, infrared camera, 

front camera, and dot projector to allow customers to unlock the iPhone X by just looking at it 

a system called Face ID. Face ID is faster and more secure than the Touch ID, thanks to 

specialized hardware and algorithm driving that hardware. "The facial recognition grows with 

time. It learns your face and adapts to your face" Phil Schiller, Apple VP of Worldwide Marketing

 said. "It works in day, it works in night." While Touch ID could be tricked one in 50,000 times, 

Apple said, Face ID sees one error in one million times, citing its own internal data. Face ID

 will work with third-party apps as well, Schiller said.

The depth-gauging front camera can be used for another purpose, Schiller said. You can 

create animated emojis - called Animoji - that resemble your facial expressions. Users can

 make use of this feature in Messages. The company is also betting on augmented reality as a 

selling point in the iPhone X model.

The iPhone X features a duo of 12-megapixel rear cameras, that are larger (f/1.8 and f/2.4

 apertures), and faster. It has deeper pixels, quad-LED True Tone flash, Schiller said. For the 

7-megapixel selfie camera, the company says it is bringing Portrait mode feature, which it 

introduced with the iPhone 7 Plus last year.

In some ways, the company is testing the loyalty of its customers with the Rs. 89,000 base

 price tag, more than it has ever asked before for its phone. Analysts however noted that the 

company might still be able to sell enough of these models. In a survey earlier this month by

 Creative Strategies and SurveyMonkey, 21 percent consumers said they would buy the

 costlier iPhone regardless of the price, though 33 percent existing iPhone users said they 

would not upgrade if it was too expensive.

"The most expensive iPhone model, an iPhone 7 Plus with 256GB storage, already costs

 USD 962 unlocked and SIM free. If Apple adds a new model which costs a few dollars more

 it will have no impact on consumers who are looking to spend $150. They are completely 

different market segments," 

"If the new flagship iPhone is genuinely different to other smartphones it will do two things for 

the mainstream India smartphone market: It will set a design theme which we will see other

 smartphone makers copy over the next few years, and eventually these design cues will be

 available in sub $150 smartphone models," he said. The sub-Rs. 10,000 smartphone market

 is the most popular in India, according to data from several marketing research firms.

"And, it will act as a halo product to encourage consumers to buy Apple’s entry level 

smartphone models, currently the iPhone SE and iPhone 6, so consumers who are attracted 

to Apple’s brand pick the models they can afford," Fogg added. "There will of course be some

 consumers in every country who are able to afford the most expensive iPhone whatever the

 cost. But Apple aims to create mainstream quality products, not a super niche luxury, not 

commodity products. A product which may fall into the luxury niche in India, could be a

 mainstream quality smartphone in Japan, USA, or parts of Western Europe."

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