apple has started to roll out 4K movies in US

After launching its new phones in an event which took place on 12th of this month, now Apple

 has started to roll out 4K HDR content - movies and TV shows - on iTunes in the 

United States and select other countries, as the Apple TV 4K has gone up for pre-orders in

 those markets. The iTunes Store in India doesn't offer movies in 4K yet, and doesn't offer TV

 shows at all. We can soon expect it on Indian App store too.

News outlet MacRumors reported on Thursday that movies and TV shows in 4K resolution 

featuring support for HDR (Dolby Vision) had started to appear on the local iTunes Store. The

 Apple TV 4K went up for pre-orders in the United States early this morning.

The titles that are available in 4K have '4K' and 'Dolby Vision' tags denoted next to their 

names, making it easier for people to quickly be aware if the content they are staring at is 

available in 4K or not. The titles that do become available in 4K will be available as free 

upgrade to those who had purchased them in full-HD earlier from the iTunes Store, Apple 

executive Eddy Cue had said at the event.

As we mentioned, the India iTunes Store doesn't have 4K titles available just yet. It's probably

 because the Apple TV 4K is not available on sale in India. Apple hasn't shared a firm launch 

date for the Apple TV 4K in India. And for now, the company is sticking with "soon."

The company's decision to embrace the 4K technology, which is yet to gain much ground in

 the market, could make the format more popular among customers. Only select streaming 

devices such as Microsoft's Xbox One S, and Nvidia Shield TV, Roku Ultra, Amazon Fire TV,

 and Google Chromecast Ultra support content in 4K.

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